The phone number for this is 0541 561616. This is charged at normal call rates and is a phone number at Camelot's secondary data centre in Aintree, Merseyside, which means you will be charged more if you are dialling from outside Merseyside. In my opinion, this is a mistake by Camelot - it should either be a freephone (0800) number or a lo-call (e.g. 0345) number like Camelot's normal lottery line.
The phone line is open during the following times:
Monday,Tuesday 9.00am-5.30pm Wednesday 9.00am-11.00pm Thursday,Friday 9.00am-5.30pm Saturday 9.00am-11.00pm Sunday 9.00am-3.00pm
All calls will be treated strictly anonymously and Camelot are not running Caller Line Identification of course. Every call will be forwarded to Camelot's Security Department and followed up with the appropriate action. If there is a case to answer, retailers will be prosecuted and will lose their lottery franchise if found guilty.
Retailers have received stickers and other promotional material about this hotline which they must display in a prominent position. There was a major press campaign to accompany the launch of this hotline.
As of Friday 21st March 1997, 11 retailers have had their lottery franchise suspended because of under-age lottery ticket and scratchcard sales.